Trends reports for the travel industry have indicated in recent years that “bleisure” travel – travel that is for both business and leisure – is on the rise. But not everyone agrees. A recent report from Skift indicates that bleisure travel isn’t growing like some would have you believe. So how many travelers are interested in bleisure travel? And how many have already taken vacations for both business and leisure? We asked 1,000 respondents about their thoughts on bleisure travel and how that might relate to their own travel plans.
In Ask Your Target Market’s latest survey, 16% of respondents said they’ve traveled within the past month. 17% have traveled in the past three months. 21% have traveled in the past year. 9% have traveled in the past two years. 6% have traveled in the past five years. 10% last traveled more than five years ago. And 21% said they aren’t travelers at all.
Of those travelers, 82% said they usually travel for leisure or personal reasons. 5% said they regularly travel for business reasons. And 13% said they normally travel for both business and personal reasons.
Looking forward, 55% of respondents said they are at least somewhat likely to travel within the next couple of years. And of those potential travelers, 80% said they’re likely to travel for leisure or personal reasons. Just 5% are likely to travel for business reasons. And 21% said they’re likely to travel for a mix of business and leisure.
In general, 40% of respondents said they think bleisure travel is a growing trend. So far, just 9% said they’ve traveled for a mix of business and leisure many times in the past. And 20% said they’ve traveled for business and leisure in the same trip once or twice. Florida, Las Vegas, California, Texas and Chicago were some of the top destinations named by bleisure travelers.
Bleisure travel might not be as popular as simple leisure travel, but it does seem to be more popular than travel that’s just for business. So that would indicate that most of the people who travel for business reasons also mix some leisure or fun into their business trips. For travel companies that cater to business travelers, this means there could be a good opportunity to provide promotions or information to those travelers about other fun, non-business-related activities in the area to get them to spend more time and money on their travels. Tourist destinations like Orlando, Florida and Las Vegas, Nevada seem to be the most popular for these types of travelers. But other tourism businesses in areas where there are conference centers or business-focused events could also potentially benefit from promoting bleisure travel or fun activities in the area.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on November 30-December 5 via AYTM’s online survey panel.