Bolt Survey: Users Already Have Plenty of Ways to Send Media

Instagram has just released a new photo and video sharing app called Bolt. The app is intended to rival Snapchat by offering the ability to send media to contacts who will be able to view it once before it’s deleted. So how many people already use apps like Snapchat? And is there room for one more player in the marketplace?

photo sharing apps

Photo Sharing

In Ask Your Target Market’s latest survey, 24% of respondents said they often send photos or videos to friends or family members. 42% said they sometimes send photos or videos. 20% said they rarely send this sort of media. And just 14% said they never do.

Different Methods

But there are plenty of different ways for people to send media to their connections. The most popular method, according to the survey, is email. 62% of respondents who have sent photos or videos to others said they have done so via email. 51% said they use social media to send photos or videos to their connections. 43% said they send photos or videos using the messaging feature on their cell phones. 9% said they use apps like Snapchat to send photos or videos. And 6% said they use other methods such as traditional mail.

Potential Users

So how many people could potentially use Bolt? First, users would need to have smartphones able to support the app. But that market is certainly growing, as 63% of respondents said they currently own a smartphone. The Instagram name couldn’t hurt either. The app has also been steadily growing in popularity. 42% of smartphone owners said they currently have an Instagram account.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: 2014-128 – new learning curve from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on July 31 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.