Cable TV Survey: Many Still Holding onto Some Traditional Media

As time goes by, the way Americans consume media continues to change. Print newspapers and traditional radio are already on the way out, but some researchers are saying there might be another prominent media type that’s becoming more obsolete by the day – cable TV.

cable tv

Traditional Media

In Ask Your Target Market’s latest survey, 48% of respondents 35 and older read print newspapers, while 60% read online newspapers. 33% own CD’s while 30% download music online. And 60% listen to AM/FM radio as opposed to 28% who listen to internet radio.

62% of these respondents use a landline phone, while 10% have a landline phone that they don’t really use, and 29% do not have a landline phone at all.

Online Media

Of respondents ages 18-24, 36% read print newspapers while 62% read online newspapers. 39% own CD’s while 53% download music online. And 62% still use AM/FM radio as opposed to the 33% who listen to internet radio.

33% have a landline phone that they use, 28% have a landline phone that they don’t really use, and 39% don’t have a landline phone at all.

Cable vs. Netflix

80% of respondents 18-24 still have cable or satellite TV, and 59% watch TV or movies using Netflix or a similar service. The numbers were comparable for respondents 35 and up – 81% have cable or satellite TV, but only 45% have a service like Netflix or Hulu.

The landscape of Cable TV might be changing, but for now, most Americans are sticking with it. The widget below shows the results of the AYTM.com survey in full. Be sure to click “open full report” for full details.

Photo Credit: no cable tv from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on December 13 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.