Caffeine Survey: Most Are Comfortable with Caffeine Intake

Caffeine is part of many daily routines. Whether it’s a morning cup of coffee or some cans of soda throughout the day, caffeinated beverages can help people stay awake and alert. But that doesn’t mean the substance is without its drawbacks. In moderation, it can be fine to consume, but plenty of people consume caffeine a bit more often than they should. That’s why March is known as Caffeine Awareness Month, to call attention to some alternatives that might be healthier. So how many people consume caffeine on a regular basis? And have they ever considered alternatives?


Caffeinated Beverages

In Ask Your Target Market’s latest survey, 21% said they drink multiple cups of coffee per day. 25% said they drink coffee daily. And just 18% said they never drink coffee. Second on the list in terms of popularity was soda; 13% drink multiple sodas per day. 15% said they have about one soda per day. And just 13% never drink soda. 9% said they have multiple cups of tea each day. 14% have about one tea per day. And 12% never consume tea. And energy drinks might be the least healthy caffeinated beverages, but they’re also the least popular. Just 2% said they have multiple energy drinks per day. 5% have one energy drink a day. And 54% said they never consume energy drinks.

Caffeine Opinions

71% of respondents agree that they enjoy drinking caffeinated beverages. And 75% said they are pretty comfortable with the amount of caffeine they consume regularly. However, 29% of respondents said they would like to decrease their caffeine intake. And just 11% said they would like to increase their caffeine intake.

Though some might be comfortable with the amount of caffeine they consume on a regular basis, it seems that going without it could cause issues for quite a few people. 49% said they would likely be able to comfortably go without caffeine for a month. But 39% said they would be unlikely to be able to go without any caffeine for a month. And another 11% were unsure.

Caffeine Alternatives

Just 7% of overall respondents said they currently don’t consume any caffeine on a regular basis. But 12% said they are trying to cut down on their caffeine intake or switch out caffeinated beverages for decaf versions. Another 13% said they have tried to cut down on their caffeine intake many times in the past. And 23% have tried to do so just once or twice. 46% of respondents said they’ve never really tried cutting back on caffeine.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Caffeine-2378

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on March 23 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.