Card Security Survey: More Than Half Take Security Precautions

A recent security incident at Target stores had many holiday shoppers scrambling to replace their credit or debit cards and worrying about compromised information. This isn’t the first time card information has been taken from stores or other businesses. But how many were impacted by this latest incident? And how many have taken precautions to protect their credit or debit card security.

card security

Debit and Credit

In Ask Your Target Market’s latest survey, 58% of respondents said they use credit or debit cards often. 27% said they sometimes use credit and debit cards. 8% rarely use credit or debit cards. And another 8% said they never use them. More specifically, 40% of card users said they have both credit and debit cards. 41% said they just use a debit card. And 21% said they just use a credit card.

Card Security

In general, 25% of respondents said that they are very worried about security of their credit and/or debit cards. 51% said they are somewhat worried about card security. 21% said they don’t really worry about the security of their cards. And just 3% of card users said they are not worried about security at all.

But even though many are concerned about security, not everyone takes steps to ensure the safety of their cards and information. 33% of card users said they take multiple steps or precautions to protect their cards and account information. 24% said they take one extra step to protect their card security. And 43% said they don’t take any precautions to protect their cards and account information.

Target Incident

12% of card users said they were impacted by the recent security incident at Target stores. However, 79% said they were not impacted at all. And 9% had not even heard about the incident.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: New Chase ATM! from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on December 22 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.