AYTM Company News AYTM Company News - The Official Blog of Ask Your Target Market 47 posts

Feature Friday: Stephanie Vance

Feature Friday: Stephanie Vance

For this Feature Friday we chose our very own Director of Research, Stephanie Vance. Stephanie has a PhD in experimental psychology and has been with AYTM since 2014. She has been in the market research field for about 10 years, and has worked on both the client and vendor side.

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Feature Friday: Dominique Hernandez

Feature Friday: Dominique Hernandez

Dominique Hernandez, Client Support

This week for feature Friday, AYTM is  featuring a member from our client support team, Dominique Hernandez. Dominique has been with AYTM 4 months now and is a valuable member of our support team. A Spielberg fan with an adventurous spirit, Dominique describes herself as a creative soul.

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Feature Friday: Ivan Konanykhin

Feature Friday: Ivan Konanykhin

Ivan Konanykhin, Statistician

This week for Feature Friday, AYTM is featuring our very own statistician, Ivan Konanykhin. Ivan, was born in Uglich Russia, and given a unique opportunity to study in the states during his Senior year of high school; his favorite subject — applied mathematics. Analytical, hard-working and adaptable are just a few words Ivan would use to describe himself. He began his fruitful partnership with AYTM in May of 2015.

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Feature Friday: Stacey Penczak

Feature Friday: Stacey Penczak

 Stacey Penczak, Project Manager

This week for Feature Friday AYTM selected to feature Stacey Penczak our Project Manager. Stacey is another AYTM New Jerseyite who enjoys taking long nature walks and doing yoga before starting her work day.  An animal lover, winter sports enthusiast and a born researcher – Stacey has just celebrated her 1 year anniversary here at AYTM. Silly, resourceful, methodical are just a few of the many words Stacey would use to describe herself. Learn more about Stacey below.

 

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Feature Friday: Ariel Hagaman

Feature Friday: Ariel Hagaman

Ariel Hagaman, Director of Client Services

This week for Feature Friday AYTM selected to feature our Director of Client Services, Ariel Hagaman. A born and raised New Jerseyite, Ariel joined the AYTM family 5 years ago as Director of Client Services. A graduate of the University of Phoenix, Ariel has always found that she is at her best when working with people. We asked Ariel to provide us with a few more insights about herself, these were her responses.

 

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Market Research Platform AYTM Receives ISO 27001 Certification

Market Research Platform AYTM Receives ISO 27001 Certification

AYTM ISO 27001 sealA-LIGN ISO 27001 LogoANAB Logo

 

 

 

 

 

Market research platform AYTM (Ask Your Target Market) announced today ist has earned ISO 27001 certification, making it one of the first market research platforms to do so. The certification is for the information security management system (ISMS) supporting AYTM’s survey platform, as well as for their proprietary panel PaidViewpoint, in order to ensure the utmost quality of data security for market researchers and survey respondents. ISO 27001 is one of the most widely recognized, internationally accepted independent security standards.

All customer-facing business processes and services are included within the scope of the ISMS. This includes all critical and sensitive AYTM customer information, as well as the personal information and responses of PaidViewpoint survey respondents and respondents coming from third-party panel partners. These processes include:

  • Survey questionnaire development
  • Survey application development
  • Survey deployment
  • Survey data collection
  • Survey analytics
  • Contracted survey creation, management, analysis and reporting
  • Survey respondent personal information
  • Survey respondent responses to surveys

Lev Mazin, AYTM’s CEO and co-founder says “As the keepers of important market research data for many Fortune 500 clients with access to over 25 million respondents, we must have best-in-class security. In achieving our ISO 27001 certification we have taken our program to the next level. By showing we are able to adhere to the very strict standards set by ISO, we are able to offer our clients guaranteed unprecedented protection.”

For customers’ peace of mind, AYTM and PaidViewpoint have established a formal program to continue being audited and certified to this ISO standard going forward, and this will consistently be performed by an independent, third-party auditor. AYTM’s compliance with the ISO standard was certified by A-LIGN, an ISO certification body accredited by the ANSI-ASQ National Accreditation Board (ANAB).

About AYTM

AYTM is a market intelligence solution offering a full range of quantitative and qualitative services, providing as much or as little assistance as users need. AYTM’s CASRO-approved proprietary panels provide best-in-class levels of trust, quality, speed, and feasibility, with access to over 25 million consumers in 26 countries, along with real-time pricing, guaranteed delivery time, and blazingly fast turnaround. AYTM was voted by the market research industry as one of the top 50 most innovative market research companies in the world in the 2017 GreenBook Research Industry Trends (GRIT) Report, and is certified to ISO 27001 to provide top-tier data security, privacy, and quality compliance.

About A-LIGN

A-LIGN—a nationwide security and compliance solutions provider—specializes in helping businesses across a variety of industries navigate the complexities of their specific audit and security assessment needs. As an ANSI-ASQ National Accreditation Board (ANAB) accredited certification body, A-LIGN is one of a limited number of companies that can issue an accredited ISO 27001 certification in the U.S. A-LIGN is also one of the only companies in the world that is a licensed CPA firm, Qualified Security Assessor Company (QSAC), accredited ISO 27001 certification body, and accredited FedRAMP 3PAO.

University of Georgia and AYTM Partner to Further Enhance the Master of Marketing Research Program

University of Georgia and AYTM Partner to Further Enhance the Master of Marketing Research Program

AYTM is proud to announce that we’re the newest advisory board member and partner of the globally-renowned Master of Marketing Research (MMR) program at the University of Georgia’s Terry College of Business. The partnership is focused on bringing our world-class research tools and access to over 25 million respondents to UGA MMR students. This is our first major university partnership, which will educate and empower the next generation of market researchers.

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August highlights: the latest upgrades for research awesomeness

August highlights: the latest upgrades for research awesomeness

Summer is generally a time for kicking back and relaxing, but not here at AYTM HQ. Check out our latest rollouts for making your insights even shinier than usual.

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How to write a great survey – AYTM Templates

How to write a great survey – AYTM Templates

Our team of researchers has crafted all-new, customizable, AYTM survey templates! They’re your plug-and-play solution for testing logos, ads, product concepts, and more. Templates are free of charge, and available to all members regardless of your subscription plan. Your templates are automatically available in your dashboard in a folder labeled “AYTM Survey Templates Library.”

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What’s the best possible package combination I can create? – Conjoint

What’s the best possible package combination I can create? – Conjoint

Need to figure out the best combination of features for your future product, service or package? Wouldn’t it be great if you could also figure out the best combo to offer to each cluster of your target audience—and figure out your audience clusters automatically? We’d like to announce one of our latest additions to our survey platform, the new drag-and-drop Conjoint question type.

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New Market Research Memberships from AYTM

New Market Research Memberships from AYTM

AYTM (Ask Your Target Market)—a trusted market research solution for online survey creation, hosting, data analysis, and visualization—presents a new flexible membership program aimed to make team research collaboration more efficient, and provide every client from startups to enterprises with an advanced yet easy and affordable market research experience.
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Happy New Year!

Happy New Year!

Dear ​AYTM clients,

Thank you for trusting AYTM, sharing your feedback with us, and spreading the word! Ever since we launched in 2009, we’ve been constantly inventing new ways to improve the market research experience for researchers and survey takers alike. I’d like to tell you about a significant update that we’ll be launching early next year.
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Download AYTM market research in SPSS format

Download AYTM market research in SPSS format

Attention, fans of SPSS: did you know you can download your AYTM data directly in SPSS format, without needing to import an Excel sheet first?

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Leonard Murphy Joins AYTM as Senior Strategic Advisor

Leonard Murphy Joins AYTM as Senior Strategic Advisor

U.S.-based market research solutions platform AYTM (Ask Your Target Market) has appointed Leonard “Lenny” Murphy in the newly-created position of Senior Strategic Advisor.

Murphy will be working with the AYTM team to continue to develop best-in-class innovative solutions for insight generation with a focus on product development, strategic partnerships, and automation. His experience in the market research industry encompasses various leadership and consulting positions, including serving as an advisor and Editor-in-Chief for the market research organization GreenBook. This appointment is in addition to his continuing roles at GreenBook, Gen2 Advisors, and multiple advisory board engagements.

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AYTM voted a top global innovator

AYTM voted a top global innovator

The GreenBook GRIT report is one of the cornerstones of the insight industry, so it was an honor to be voted by other market researchers as a GRIT Top 50 innovative supplier, debuting on the list at #43. We’re confident we’ll be moving higher up that table when it comes to the Q3 and Q4 report later this year!

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IIeX NA 2016: The evolution of research

IIeX NA 2016: The evolution of research

Whether you’re attending our talk at IIeX NA 2016, or you simply want to know what’s on the cutting edge of research today, we’re happy to help you with your insight needs—after all, our market research peers voted us as one of the top 50 market research companies in the world in the latest GRIT report, and thought leader Lenny Murphy has called us the “best in the industry.” GreenBook chose us to host the latest industry-wide GRIT study, and we’ll also be hosting the latest GRIT panel recruitment.

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Can’t wait to see you at IIeX 2016 in Atlanta!

Can’t wait to see you at IIeX 2016 in Atlanta!

June in Atlanta is IIeX season, and we’ll be thrilled to see you there! Tuesday, June 14 at 10am, our COO JD Deitch will be discussing the next wave of automation….

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Forbes: AYTM for business productivity

Forbes: AYTM for business productivity

In Steve Olenski’s article 5 Productivity Needs And The 10 Business Apps To Meet Them for Forbes, we’re proud to say that AYTM earned a mention as a top recommendation. We also offer advanced psychographic data mining for building consumer personas, so you can get even deeper into your customers’ minds without the headaches and expense of other big data solutions.

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How to create a video ad in a few days

How to create a video ad in a few days

Check out our latest ad, featuring playful graphics created in FiftyThree‘s Paper app, music from PremiumBeat, and animations in TechSmith‘s Camtasia! We took the ad from storyboard concepts to completed video within a matter of days, and kept it 100% in-house.
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The new 2016 survey experience by AYTM

The new 2016 survey experience by AYTM

We’re happy to announce that we’ve just released a brand new survey-taking experience. This update brings streamlined, cleaner design and perfect optimization for different screens. Check it out for yourself!

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AYTM surveys are about to get even better

AYTM surveys are about to get even better

We’re excited to announce an AYTM survey update!

In about a week, we’ll be rolling out an update to our survey-taking experience. While no functional changes will be made, the new design will look cleaner and more aligned with today’s mobile and web aesthetics.

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We’re hiring!

We’re hiring!

Ready to be part of a team that’s shaping the future of an entire industry?

Want to work with great people, great tools, and great clients, with an opportunity to redefine research and build a new vision?

We’re hiring for various positions on our research team, and we’d love to hear from you.

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Ipsos Executive JD Deitch Joins AYTM as COO

Ipsos Executive JD Deitch Joins AYTM as COO

Ask Your Target Market (AYTM) today announced that Dr. Jonathan (JD) Deitch has joined the company as chief operating officer, reporting to AYTM CEO Lev Mazin. 

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AYTM/GreenBook webinar Beyond Survey Technology

AYTM/GreenBook webinar Beyond Survey Technology

On Wednesday, January 14, at 11am PST / 2pm EST, AYTM will be co-hosting the webinar “Beyond Survey Technology” with GreenBook’s Chief Editor and thought leader Leonard Murphy, and we’d love to see you there! Register today.

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Strategos: AYTM for potent market intelligence

Strategos: AYTM for potent market intelligence

In Amiel Kornel’s article Nurturing Corporate Venture Incubation for Strategos, a strategy and innovation consultancy, we’re proud to say that AYTM earned a mention as a select resource for online market testing. We also offer advanced psychographic data mining for building consumer personas, so you can get even deeper into your customers’ minds without the headaches and expense of other big data solutions.

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