Research Junction The Intersection of Research, Branding, Marketing, Politics and Sociology 360 posts

Most Commonly Missed AYTM Platform Features

Most Commonly Missed AYTM Platform Features

There’s no question that AYTM’s platform is layered with functionality. From targeting to survey design, and data presentation, just to name a few.

Functionality is so deep, in fact, that it’s easy for key features to get lost for even the most advanced user. In an effort to help you get the most from the platform we’ve developed a handy list of our most frequently missed or misused features. 

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Your Survey May be Overqualified

Your Survey May be Overqualified

Depending on your goal or your topic, pre-qualifying your audience may be critical to your survey design. The questions you’re asking should be relevant to your respondents. Otherwise, your data─and insights─will reflect the disconnect.

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Top 10 Ways to Align Your Survey Sample Size with Your Goal

Top 10 Ways to Align Your Survey Sample Size with Your Goal

What’s the magic sample size number? Every researcher is asked this question at one point or another in their career. And rightfully so. Going too small puts you at risk of losing data significance. Going too big puts your budget at risk. While identifying the magic number is never a perfect science, there are certainly guidelines that can help you get there.

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5 Questions You Should Ask Your Market Research Provider Today

5 Questions You Should Ask Your Market Research Provider Today

The market research industry is continually evolving, but research fundamentals are the foundation of everything we do in search of deeper, more meaningful, and more actionable insights. Always remember that at the heart of everything we do in market research are two things: people and opinions. Market research provides a way for us to analyze those two things using data. However, gathering that data is a tricky thing.

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How to Choose the Best Visuals for Your Survey Results Report

How to Choose the Best Visuals for Your Survey Results Report

Should you use a pie chart or or stacked column chart to visualize the data from your survey results report? Would a line graph or bar graph work better? To communicate your findings in a way that people can understand visually, you need to choose the right types of charts and graphs.

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5 Reasons You Should Check Your Product’s Health ASAP (and 5 Steps to Do It)

5 Reasons You Should Check Your Product’s Health ASAP (and 5 Steps to Do It)

When was the last time you checked your product’s health? Are you sure it’s performing as well as it could be? If you’re not doing a periodic product health check, then you won’t know if you’re missing out on revenue because your product is underperforming.

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10 Survey Question Mistakes that Can Ruin Your Market Research Results

10 Survey Question Mistakes that Can Ruin Your Market Research Results

Quantitative market research data is only useful when it accurately reflects an audience’s opinions. Your ability to collect accurate data requires that you survey the right audience but also that you ask the right questions.

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10 Critical Factors that Drastically Affect Your Market Research Success

10 Critical Factors that Drastically Affect Your Market Research Success

According to a study conducted by Gartner’s CEB and shared by Harvard Business Review, marketers rely on data to make just 11% of their customer-related decisions. Considering “data” is very much the go-to term that businesses are told to prioritize and invest in these days, it’s clear there is still quite a large opportunity for businesses to collect and use data for decision-making.

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GRIT Report: Top innovators, and some revealing disagreements on research’s future

GRIT Report: Top innovators, and some revealing disagreements on research’s future

In the latest GreenBook Research Industry Trends (GRIT) report for Q1-Q2, we’re proud to report that we were again voted one of the top 50 innovators in the industry, up twelve places from last year!

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Does your personality type reveal your preferred presidential candidate?

Does your personality type reveal your preferred presidential candidate?

Different brands attract different types of consumers—why should presidential nominees be any different? We couldn’t resist applying the magic of AYTM’s Personality Radar to uncover what types of people are gravitating to each presidential nominee.

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A journey inside the minds of undecided voters

A journey inside the minds of undecided voters

While virtually all political polls are designed to determine who is currently leading in the race to become our next President, we thought it would be interesting to go inside the minds of undecided voters. After all, some pundits consider them the gold that the major candidates need to win over in order to win the race, right? The data for this article comes mostly from a survey*, conducted by AYTM, just days before Americans cast their ballots for the next president.

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Tipping the balance: the danger of mixing scales in market research

Tipping the balance: the danger of mixing scales in market research

Scale-based questions are a hallmark of quantitative market research, from Net Promoter scoring (to determine willingness to recommend) to Purchase Likelihood to Customer Satisfaction.  Indeed, scales are a preferred format when we ask consumers to predict future behavior as they allow respondents to assign a likelihood to said behavior, rather than indicate that they are “all in” (yes) or “all out” (no).

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AMA Webinar: Tracker Transformation

AMA Webinar: Tracker Transformation

Our COO, JD Deitch, presented a webinar with the American Marketing Association about how to update brand tracking studies. He explored how the changing consumer landscape has impacted the efficiency of brand trackers, asked whether they’re still fit for purpose, and described how you can manage change in your tracking studies.

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Considering Change in Your Brand Trackers

Considering Change in Your Brand Trackers

JD Deitch, our COO, will present a webinar with the American Marketing Association this Wednesday, June 29 about the tricky (and sometime downright scary) process of updating tracking studies. He’ll explore how the changing consumer landscape has impacted the efficiency of brand tracking studies, ask whether they’re still fit for purpose, and how you can manage change in your tracking studies.

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Storytelling Without Storytellers

Storytelling Without Storytellers

Self-service platforms are winning business by providing research of equal quality at lower cost. Many offer automated templates, but they’re having trouble gaining traction with clients who prefer flexibility instead of a rigid one-size-fits-all approach. At IIeX North America 2016, AYTM presented a vision of the next wave of automation: fully encapsulated yet flexible survey research that yields high-quality, defendable business decisions without an intermediary.

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Managing change in trackers and normed studies

Managing change in trackers and normed studies

At AYTM we have a passionate commitment to quality research; research that is truly impactful to our client’s bottom line. This year we challenged clients, researchers, and fieldwork companies to face the challenges head-on that the survey research industry encounters.

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Tracker Transformation E-book: Managing Stakeholders

Tracker Transformation E-book: Managing Stakeholders

At AYTM we have a passionate commitment to quality research; research that is truly impactful to our client’s bottom line. We understand that survey research is at a crossroads, but rather than distance ourselves from the challenges, or pretend these challenges are not happening at all, we want to be part of the change.

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Tracker Transformation E-book: Managing the Methodology

Tracker Transformation E-book: Managing the Methodology

The survey research industry is in crisis. The way consumers participate in research has changed dramatically in the last few years and the consumer industry is still playing catch-up, to a detrimental effect.  This poses a real problem for brands and retailers trying to understand how markets are changing. Nowhere is this clearer than in brand tracking studies.  Changing these trackers is a challenge, and there are few people in the industry who have personally managed the change required.

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Tracker Transformation E-book: The Project Plan

Tracker Transformation E-book: The Project Plan

Last week we released Chapter 1 of our new e-book entitled Tracker Transformation: Managing Change in Trackers and Normed Studies. Judging by the number of downloads we’ve seen, it’s clearly a topic of interest.

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Our New E-book: Tracker Transformation: How Did We Get Here?

Our New E-book: Tracker Transformation: How Did We Get Here?

At AYTM we have a passionate commitment to quality research that is truly impactful to our client’s bottom line. We’ve made our own commitment to doing this and have challenged the industry’s clients, researchers and suppliers to do the same. An essential component of this commitment is the recognition that we need to change how we conduct research.

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The Branding of Presidential Candidates – how are they performing?

The Branding of Presidential Candidates – how are they performing?

Experience, guts and honesty are what count for presidential candidate ‘brands’

Regardless of a voter’s political leanings, perceptions about the candidates are remarkably similar.  It’s clear that the candidates’ brands and distinguishing traits, both good and bad, are well established. A recent survey by AYTM and IPSOS asked 1000 nationally representative respondents to rate the eight leading candidates across nine factors: experience, honesty, guts, leadership, personal likability, handling domestic policy, handling foreign policy, working with Congress, and concern for regular people. Out of these nine, the three factors which most distinguish the candidates are experience, guts, and honesty.

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Are You Up to the Challenge?

Are You Up to the Challenge?

For 2016 AYTM is laying down a challenge to the research industry. It’s time for everyone to take responsibility for their panels and the research conducted on them. Read more about the gauntlet we’ve thrown down.

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Get Inside Your Consumer’s Heads

Get Inside Your Consumer’s Heads

We have integrated a comprehensive database of respondent traits into our survey platform, giving us improved data quality and the ‘Personality Radar’; a unique way to analyze millions of data points.

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Candidates’ ‘Brands’ Cut Across Partisan Divide

Candidates’ ‘Brands’ Cut Across Partisan Divide

We recently conducted a study with Ipsos to understand how Americans perceive the 2016 Presidential candidates’ defining personality traits, or what we might call their ‘brands.’ It turns out that regardless of their political leanings, perceptions are remarkably similar. It’s a fascinating finding given the deep differences that exist on the issues.

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2015 GRIT Report Q3/Q4: AYTM Infographic

2015 GRIT Report Q3/Q4: AYTM Infographic

GreenBook released the 2015 GRIT Report for Q3/Q4 today, revealing the current state of the market research industry — here’s the official infographic AYTM provided.

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