The holiday season is a time for giving. But it’s not just about giving gifts to friends and family. For many, it’s also a time to give to the less fortunate through charities or similar organizations. How many people participate in charitable giving during the holiday season? And how has the economy impacted charitable giving in recent years?
In Ask Your Target Market’s latest survey, 14% of respondents said they donate money or goods to charity at least once per month. 23% said they donate to charity several times per year. 27% said they donate once or twice per year. 23% of respondents said they rarely donate to charity. And 14% said they never donate money or goods to charity. Those numbers have increased slightly since a November 2012 survey, when just 12% said they made charitable donations at least once per month, and 13% said they never did.
38% of those who donate to charity said that they are more likely to do so during the holiday season. 12% said they are less likely to make charity donations during the holiday season. And 50% said they are just as likely to donate during the holiday season as they are the rest of the year.
But donating money and goods isn’t the only way to help those less fortunate. Some instead choose to donate their time or skills through volunteer work. This isn’t quite as popular though. Just 9% of respondents said they volunteer with charities or similar groups at least once per month. 10% said they volunteer several times per year. 14% volunteer once or twice per year. 28% said they rarely volunteer. And 39% said they never volunteer with charity organizations or similar groups.
27% of those who volunteer said that they are more likely to do so during the holiday season. 19% said that they are less likely to volunteer during the holiday season. And 54% said they are just as likely to volunteer during the holidays as they are during the rest of the year.
In general, 43% of respondents said that they haven’t been able to give as much to charity as they would like because of the economy in the past few years. 9% said they have actually given more to charity over the last several years because of increased need. And 48% said their charitable giving habits have not been impacted by the economy in recent years. In the November 2012 survey, 53% said they were not able to give as much to charity as they would like because of the economy, and just 6% said they had given more than they normally would.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on December 26 via AYTM’s online survey panel.