Drones might sound like something completely futuristic and unattainable. But they’re very much a part of the present. The rules surrounding commercial drones are changing. And that means more and more businesses could soon be using them for various purposes. So what do consumers think about the use of commercial drones? Are there any safety or privacy concerns involved?
In Ask Your Target Market’s latest survey, 42% of respondents think that businesses should be able to use drones to deliver small packages. 48% think businesses should be able to use them for overhead photography or videography purposes at events. And 61% think they should be permitted for use surveying construction or agricultural sites.
Quite a bit of consumers seem torn if not completely against the idea of businesses using drones. So what are the main reasons? 60% said they would have safety concerns if more businesses were allowed to use drones. And 68% said they would have privacy concerns that go along with businesses being able to use drones.
So would the use of these devices really impact consumers’ opinions or habits regarding specific companies? 36% of respondents said they would likely still patronize a company if they found out it used drones. 22% said they would probably stop supporting their favorite companies if they found out those companies used drones for any reason. And 42% were neutral or completely undecided.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on October 7 via AYTM’s online survey panel.