Consumer Electronics Show Survey: Many Americans Interested in New Gadgets

The annual Consumer Electronics Show (CES) is currently underway in Vegas. Tech enthusiasts from around the world will gather to browse and learn more about new technology and gadget prototypes and new models. Though many Americans have not actually been to the show, do they still care about new technology?



In Ask Your Target Market’s latest survey, only 5% of respondents said they’ve attended CES in the past. However, you do not need to be present in order to follow coverage of the event. 13% said they’ve been following news coverage of CES this year, while 52% said they have not and 36% said they didn’t even know what CES was.

New Electronics

Some more might benefit from following the coverage however, since 26% of respondents said they are very interested in learning about new electronic products. 44% said they are somewhat interested, 21% said they are neutral, and only 10% said they are definitely not interested. As far as actually buying products, 20% of respondents said they definitely plan to buy a new gadget within the next year, 24% said they will probably buy a new gadget this year, and 37% were open to the possibility. 19% said they definitely won’t be buying any new gadgets this year.

Gadget Types

When asked what types of gadgets most interest them, 75% said they’re interested in computer hardware and software, 55% said they’re interested in phones and accessories, 55% said they’re interested in entertainment electronics, 42% said they’re interested in photography and digital imaging equipment, 38% said they’re interested in gaming electronics, 36% said they’re interested in audio and video equipment, and 19% said they’re interested in automotive electronics.

From cars to cell phones, new technology continues to fascinate the world. The Consumer Electronics Show is just one way for people to learn more. The widget below shows the results of the survey in full. Be sure to click “open full report” for full details.

Photo Credit: CES 2010 from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on January 12 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.