Over the last few years, craft beer has grown from a tiny niche of the beer industry to a hugely popular trend. Officially defined as a beer made by a traditional brewing process by a small brewery that produces six million barrels of beer or less annually, craft beer now makes up nearly 13% of overall beer sales, according to Brewers Association data. And even beers that don’t fall into that official definition could benefit from the craft beer boom. So how many consumers enjoy craft beer? And could their perceptions about craft beer also have an impact on larger beer brands? We asked 1,000 respondents what brands and characteristics they associate with craft beer.