Google has recently expanded its Contributor by Google program, which allows some internet users to pay a small monthly fee to view fewer Google ads. Those fees will then go both to Google and to some of the websites that host Google ads. So just how many are interested in paying to get rid of some online ads?
In Ask Your Target Market’s latest survey, 30% of respondents said they often come across Google ads while browsing online. Another 38% said they sometimes come across such advertisements. 13% said they rarely ever see Google ads online. Just 8% said they never see them. And 12% were unsure.
Respondents who complain about online ads are clearly going to be more likely to pay for the new program than those who find them interesting or relevant. Overall, 47% of respondents said they find Google ads to be at least somewhat distracting or intrusive to the browsing experience. But 36% said they find most Google ads to be relevant to their interests. And just 20% said they click on Google ads fairly regularly.
Contributor by Google
The new Contributor by Google program is a nice option for those who might be bothered by too many online ads. But it seems that the idea of actually paying to sidestep those ads might be a bit extreme for many internet users. 57% said they would be very unlikely to pay a small monthly fee to avoid seeing some online ads. Another 24% said they would be unlikely or somewhat unlikely to do so. 10% were neutral. And just 10% said they would be likely to pay a small monthly fee to avoid seeing some Google ads.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
Photo Credit: Google Adsense Adds in the 1st Floor South Hall Bathroom from Flickr
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on April 27 via AYTM’s online survey panel.