It’s American Craft Beer Week. Craft beer has become increasingly popular in recent years, especially as more independent breweries have popped up around the country. But how many people actually enjoy craft beer regularly? And what are their favorite types to enjoy?
In Ask Your Target Market’s latest survey, 11% of respondents said they drink beer more than once per week. 8% do so about once per week. Another 8% drink beer a few times per month. 9% said they drink beer about once per month. 7% just drink it a couple of times per year. 15% said they rarely ever drink beer. And 42% said they don’t ever drink beer.
In general, 50% of respondents said they enjoy craft beer and more mainstream beers equally. 15% prefer craft beer to mainstream beer, and 5% only enjoy craft beer. And another 16% said they like mainstream beer more than craft beer, with 12% saying they only like mainstream beer.
So just how much has the popularity of craft beer changed in the past few years? 22% of respondents said they drink craft beer more often now than they did five years ago. But 19% said they drink craft beer less often now than they did five years ago. 43% said they drink it about the same amount as they used to. And 16% said they’ve never even tried craft beer.
There isn’t an actual standard for what necessarily constitutes craft beer. And thus, there’s been some confusion, and even a lawsuit filed against MillerCoors for marketing the company’s Blue Moon beer as such. And that lack of an official standard definitely seems to be causing some confusion for consumers. When asked if they had a favorite type of craft beer, some respondents named huge brands like Bud Light, Coors, and yes, Blue Moon, which some do consider to be a craft beer. Other favorites include Sam Adams, Stella, Goose Island, Dogfish Head, and Magic Hat.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on May 12 via AYTM’s online survey panel.