Daily Deals Survey: More Than Half of Subscribers Rarely Purchase Offers

Daily Deals sites like Groupon have been struggling over the past year, losing subscribers and revenue and even cutting staff. Why aren’t these services as popular as they once were? And how many current subscribers find value in these daily emails?

daily deals

Daily Deals

In Ask Your Target Market’s latest survey, 22% of respondents said that they currently subscribe to multiple daily deals emails. Another 17% said they subscribe to just one. 15% of respondents said that they have subscribed in the past, but don’t anymore. And 47% said they never used daily deals services like Groupon. In a September 2011 survey, 45% of respondents said that they subscribed to daily deals emails.

Subscribers

Of those who still subscribe, 67% said they use Groupon. 46% use LivingSocial. 39% said they subscribe to AmazonLocal. 27% subscribe to Google Offers. And 21% said they subscribe to other daily deals services like SlickDeals, Woot, and DailySteals.

As far as purchasing deals though, just 1% said they buy offers from these services daily. 10% said they purchase offers about once a week. 22% said they buy offers about once a month. 54% of subscribers said that they rarely make purchases from daily deals services. And 13% said that they never make purchases. In the September 2011 survey, just 46% said they rarely used deals and 4% said they used them daily.

Unsubscribers

Of those who once subscribed to daily deals services but no longer do, 55% said that they didn’t feel the offers were relevant to them. Another 52% said they just didn’t use the deals that were offered. 26% said they didn’t like all of the emails they received. And 22% said they were just tired of it in general.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: maybank + groupon partnership from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on March 5 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.