Today’s drivers are more likely to be distracted behind the wheel than ever before. And some enterprising automotive and tech companies have tried to combat that problem by enacting automotive voice controls and similar features so that drivers can operate certain vehicle, navigation or phone features hands-free. But according to AAA, some of those systems can actually lead to even more distractions for drivers. So what do consumers think about automotive voice controls? We asked 1,000 respondents about their thoughts on these features and the issues surrounding distracted driving.
In Ask Your Target Market’s latest online survey, 70% of respondents said that they currently own or lease a vehicle. Of those respondents, 9% said that they often use voice controls while in their vehicles, either to control vehicle or mobile device settings. 16% said they sometimes use automotive voice controls. 12% rarely use them. And 63% never do.
Automotive Voice Controls
Of those who have used automotive voice controls, 58% said they have used them to make phone calls. 37% have used them to compose text messages or emails. 34% use them to play music. 28% use them to listen to text messages or emails. And 18% use them to adjust actual vehicle settings.
Looking forward, 51% of respondents said they’re at least somewhat likely to buy or lease another vehicle at some point in the future. And 47% of those respondents said they would be at least somewhat likely to look for a vehicle that has some voice command features.
In general, 51% of respondents believe that using voice controls while driving can limit distractions. But 41% think that voice controls can actually lead to more distractions while driving. And 48% believe that more vehicles should come with voice control features.
Voice controls seem to be getting more popular with automotive consumers, since nearly half of future car buyers plan to look for those features when making their next vehicle purchases. But people are still fairly split when it comes to whether or not those features actually help to limit distracted driving. To help customers have a more positive outlook on those features going forward, quality is likely to be an important issue. If the features don’t work as expected, that’s likely where a lot of those potential added distractions can come in. In addition, most of those who have used voice control features have focused more on making phone calls and using their smartphones in other ways. So when promoting automotive voice features, calling attention to smartphone connectivity can be really beneficial to consumers.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on December 19-25 via AYTM’s online survey panel.