Consumer Robotics Survey: Most Interest Centered Around Cleaning Robots

Robots might seem futuristic to many consumers. But there are actually several different uses and applications for robotic products on a consumer level. According to Business Insider, the robotics industry is shifting a bit from catering mostly to industrial clients to offering more options for individual consumers. So how many are interested in owning robotic products? We asked 1,000 respondents about their thoughts on the consumer robotics industry.

consumer robotics

Consumer Robotics

In Ask Your Target Market’s latest online survey, 3% of respondents said that they currently own multiple different robotic products. And 7% own one such product. Roomba and iRobot were the most popular brands mentioned by those consumers. But others also mentioned brands like Samsung, Google and Sony.

Future Customers

Looking forward, 36% of respondents said that they are at least somewhat interested in purchasing robotic products at some point in the future. And 32% said that they are actually likely to purchase robotic products in the next five years. More generally, 52% think that consumer robotic products are likely to gain significant popularity in that time frame.

Popular Applications

Of those who are likely to purchase consumer robotics in the next five years, 79% said that they’re interested in using them for house cleaning purposes. 50% would like them to be able to do general chores. 41% would like them for fun or recreational uses. And 35% would like them to store information. The most popular brands mentioned by prospective consumers include Roomba, iRobot, Apple, Sony, Samsung and Amazon.

Key Takeaways

For now, house cleaning and vacuuming seem to be the main applications for consumer robotics. But for the brands that sell those items, it does seem like the market is likely to continue to grow within the next few years. However, not as many consumers are quite as interested in robotic products that could be used for other purposes. So that could suggest that house cleaning robots could serve as a way to get consumers interested in even more robotic items. Brands that sell those items could include deals for returning customers or even make multiple products that work together or in similar ways so that they could appeal to those same consumers when releasing new robotic products.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Robot vacuum in charge dock by Kai Hendry under CC BY 2.0

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on January 3-9 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.

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