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The latest news from aytm

Inside aytm: Meet Manasi Deshpande, Senior Director, Client Operations

Open-ended survey questions: Expert advice and best practices

PaidViewpoint, aytm's proprietary consumer panel, unveils new brand and website

Elevate your consumer insights expertise with the aytm Certification Program

Consumer insights

How Americans celebrate Easter: Insights into attitudes and behaviors

Consumer insights

St. Patrick's Day: Exploring American attitudes

Inside aytm: Meet Audrey Schwartz, Product Manager

AI in consumer insights: Beyond the buzzwords

February 16, 2024

Agile Research Transformation

Turn curiosity into your biggest strength: Transform your research with agile insights

February 15, 2024

Inside aytm: Meet Molly Strawn-Carreño, Sr. Growth Marketing Manager

February 7, 2024

Agile Research Transformation

Walking the walk: Practical advice for agile consumer insights transformation

February 5, 2024

Inside aytm: Meet Emily Kelley, Senior Learning Manager

January 11, 2024

MaxDiff vs. Conjoint: When to use each discrete choice method

December 12, 2023

Strategic survey fielding: Best practices for optimal data collection

December 8, 2023

Consumer insights

Gen Z and the Olympics: What advertisers need to know

November 15, 2023

Pricing strategy research methodologies: Crack the code with consumer insights

November 14, 2023

Introducing Insights Portal: A new way to connect survey data

October 18, 2023

5 myths about AI in consumer insights

September 28, 2023

Consumer insights

The secrets of skincare: Brand switching and other consumer insights

September 26, 2023

Michigan State University’s MSMR Program Recognizes aytm with Outstanding Partnership Award

September 21, 2023

Inside aytm: Meet Tiffany Mullin, VP of Growth Operations

September 13, 2023

Consumer insights

The heart and sole of sneakers: Consumer attitudes and buying habits

September 6, 2023

Research on Research

Frequency or fallacy: Let's decipher the intention behavior gap

August 30, 2023

Data quality control questions for surveys

August 23, 2023

Data Centrifuge: Cleaner survey data for better insights

Hidden gems of the aytm platform

Consumer insights

Does X mark the spot? Consumer attitudes on changes at Twitter

Consumer insights

Convenience store shopper insights: Attitudes, behaviors, and buying habits

The insights voyage: Tips for testing surveys before launch

Inside aytm: Meet Heather Hill, Sr. People Operations Manager

TURF analysis for beginners

Feature release roundup: Q2 2023 Spotlight

Inside aytm: Meet Janel Hagaman, Product Manager

3 simple techniques to statistically adjust market research data

Research on Research

How to ask sensitive demographic questions in surveys: Cross-cultural sensitivity research

What is a Likert Scale? Definition, examples, and when to use

Consumer insights

Food for thought: Insights on sustainability

Captivate your audience with better market segmentation

Panels, sampling, and survey design: An introductory guide

Inside aytm: Meet Matt Mahan, Director of Research

Understanding the Pros & Cons of Online Research Panels

Best practices for conducting Gen Z research: How to engage youth audiences in surveys

10 critical factors that drastically affect your market research success

Inside aytm: Meet Missa Gray, Sr. Manager Client Success

Basic manners for better survey engagement

3 common market research mistakes and their significance to you

Panel survey or list survey: Which is right for your research?

Inside aytm: Meet Iakov Pustilnik, Backend Developer

The key to key drivers: Building surveys for regression analysis

What every marketer should know about consumer insights

Boost your campaign's effectiveness: A foundational guide for creative testing

Unpacking the benefits of Concept Lab

February 16, 2023

Inside aytm: Meet Julia Maier, Xpert Solutions Product Manager

February 15, 2023

Solving for tomorrow's research today: Incorporate these tips into your research right now

February 8, 2023

How to name a product: 10 tips for product naming success

February 1, 2023

How technology is impacting research partnerships

January 25, 2023

Q4 2022 feature release roundup

January 19, 2023

Survey text analysis: How (and why) to analyze free-form text responses

January 18, 2023

Inside aytm: Meet Deborah Joyce, Project Manager

January 11, 2023

Consumer insights

What’s driving consumer demand for sustainable food options at the grocery store?

January 4, 2023

Test and refine your concepts: Research for every stage of product development

December 28, 2022

Consumer insights

Retail buying trends for 2023: Key trends to look for

December 21, 2022

Spotlight Q4: Solving for the future with Lighthouse Academy

December 15, 2022

Inside aytm: Meet Lauren Johns (LJ), Sales Administrator

December 14, 2022

Implicit Association: Psychology and consumer insights

December 8, 2022

Charting the course of your career: Advice for market research professionals

December 7, 2022

Agile Research Transformation

The agile consumer insights partner evaluation checklist

November 30, 2022

Consumer insights

CPG sustainability in 2023: Key trends to watch out for

November 23, 2022

When to use market research automation for survey building

November 16, 2022

Consumer insights

Innovating with alcohol: Beverage companies experimenting with booze

November 10, 2022

Inside aytm: Meet Paul Martin, Creative Director

November 9, 2022

Staging surveys for success: Planning and preparation best practices

November 2, 2022

Key Driver Analysis: Find out what’s powering preference

October 26, 2022

An introduction to advanced MaxDiff analysis

October 12, 2022

Agile Research Transformation

Incorporating agile research into your agency strategy

October 5, 2022

Cross tabs for survey results: A beginner's guide

September 28, 2022

Agile Research Transformation

5 ways to champion the value of agile consumer insights to increase influence

September 21, 2022

Advice for researchers on building tech-based partnerships (Hint: It's more than just vendor shopping)

September 14, 2022

Capture reactions to your ads: An overview of aytm's Xpert Ad Series

September 7, 2022

Rooting innovation in consumer needs: Uncovering opportunities with jobs-to-be-done segmentation

August 31, 2022

The best of both worlds: Possibilities for hybrid DIY market research

August 24, 2022

Agile Research Transformation

Agility with stability: Avoiding the pitfalls of agile research transformation

August 17, 2022

Agency insights: How research wins pitches

August 10, 2022

Q2 2022 Feature Release Roundup: What's new at aytm?

Brand equity research: How to ask the right questions

Is this your moment of truth? Customer Experience research can help

Tell the story of your data: Transform insights into a compelling story

An intro to probability sampling (And how you can leverage it)

Consumer insights

On questionnaires and surveys: Yes, there’s a difference

Listen to your customer: How to jumpstart your VoC program

Consumer insights

Battling response bias: How to design a truly neutral survey

How to use psychographic segmentation in market research

Consumer insights

The perfect survey length: Do you know what it is?

Ethics, breakfast, and meal kits: Consumer cravings in 2022

Would anyone like a beverage? A deep dive into the latest consumer trends, behavior, and preferences

The major power of micro-influence

Charting your professional future

Data: Driving your solutions

Pint-sized insights: 7 beer trends worth watching in 2022

A taste of home: How the pandemic has changed our domestic eating habits

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