Health apps and other tech purchases are getting more popular among consumers. More than half of smartphone owners have downloaded health or fitness related apps onto their devices, according to a study from NYU’s Langone Medical Center. And apps aren’t the only type of health related tech purchases that consumers can make. There are also wearables and plenty of other high-tech devices that can help people get fit and track their progress. So how many consumers have made health related tech or app purchases recently? And how many are likely to do so going forward? We asked 1,000 respondents about their thoughts on health apps and other health related purchases.
In Ask Your Target Market’s latest online survey, 25% of respondents said that they’ve bought many different health or fitness related items within the past year. And 43% said they’ve made at least one health related purchase in the past year. Of those respondents, 37% said that they’ve purchased fitness wearables. And 33% have bought health or fitness related apps.
Looking forward, 41% of respondents said that they’re at least somewhat likely to purchase health tech items or download health related apps within the next year. Some of the most popular health related tech brands or apps among those respondents include Fitbit, Apple, Nike, Garmin, Samsung and MyFitnessPal.
According to Personality Radar, health tech buyers are mainly busy professionals who also have active social and family lives. Those consumers are likely to be interested in great deals, but also in items that offer convenience or time-saving features. This suggests that it could be beneficial to target these consumers using mobile or online ads on platforms that help people save time and money.
Those who purchase health tech items and apps seem to do so because they think those items can help make life easier for them. And since buyers tend to have busy schedules, it’s important for the companies that target them to use platforms that make purchasing or downloading as quick and easy as possible. So for app sellers, that likely means targeting people right on their devices, so they can click a button and go right to the download page. For actual health tech purchases, online ads where buyers can click over right to the product page could have a similar impact. And utilizing sites or platforms that are aimed at busy professionals and parents could also help companies make the most of their marketing budget in this area.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on March 8 via AYTM’s online survey panel.