Magazine Ads Survey: Online Ads More Often Ignored

The Association for Magazine Media recently released a report saying that magazine advertising is still in decline, but that the decline has slowed from its earlier progression. How many people still read magazines and other print publications compared to online publications? And how do readers feel about the advertisements in each type of publication?

magazine ads

Print Publications

In Ask Your Target Market’s latest survey, 49% of respondents said they regularly read magazines. 39% regularly read newspapers. And 6% read other types of print publications, such as journals. And 35% said they don’t regularly read any print publications.

Online Publications

Online publications have definitely had an impact on the decline of certain print publication. 55% said they regularly read online news sites. 35% said they regularly read blogs. 24% read online magazines. And 6% read other types of online publications, such as niche sites or social media. 29% said they don’t regularly read any online publications.

Ad Effectiveness

So how do the ads in these different types of publications stack up against one another? 13% of those who read print publications said they often pay attention to the ads. 43% said they sometimes pay attention to the ads. 35% rarely pay attention. And just 9% of readers said they never pay attention to print ads. Those who read magazines were 4% more likely to say they often pay attention to ads and 6% more likely to say they sometimes pay attention to magazine ads.

On the other hand, 11% of those who read online publications said they often pay attention to the ads. 36% said they sometimes pay attention to the ads. 36% said they rarely pay attention. And 17% of readers said they never pay attention to online ads.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Collaborate_Anywhere. from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on October 9 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.

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