Smart Home Survey: Current Consumers Likely to Keep Buying

Homes across the country are getting smarter. According to data from Coldwell Banker, about half of consumers consider “smart” products or features to be important in their homes. So there are plenty of brands working on releasing new smart or connected home items that consumers can use to better control various aspects of home life. How many consumers currently have smart products in their homes? And how many plan to make those types of purchases in the near future? We asked 1,000 respondents about their thoughts on smart home technology.

smart home

Smart Home Products

In Ask Your Target Market’s latest online survey, 27% of respondents said that they currently own multiple smart products for their homes. And another 24% said that they own one such product. Samsung was the most popular brand among respondents who currently own smart home products. But Apple, Amazon, Nest, LG, Google and Vizio were also named as popular brands.

Popular Products

Of those who currently own smart home products, 70% said that they own connected entertainment devices, making that the most popular sub-category among those consumers. 35% own smart appliances. 23% own connected security cameras or similar features. 15% have connected office supplies. And 12% have other types of smart home products, like thermostats and vacuum cleaners.

Future Buyers

Looking forward, 64% of respondents said that they would be at least somewhat likely to purchase smart home products within the next five years. Of those who already own at least one smart home product, 81% said that they would be likely to purchase more of those products within the next five years. In addition, Personality Radar indicates that those who are fairly social and interested in trendy new products.

Key Takeaways

Smart home products are likely to continue gaining popularity in the coming years. And many of those future sales are also likely to come from consumers who have already purchased similar products. So using those existing products for positioning purposes or even making sure that new products have the ability to work in tandem with things like connected TVs can be a beneficial strategy. In addition, positioning items as new and trendy could very well appeal to those who are likely to buy smart home products. And brands that sell those products could also potentially target those consumers by choosing media that also appeals to those consumers, like social media ads or publications that appeal to high-tech consumers.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Samsung Smart TV by ETC@USC under CC BY-SA 2.0

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on February 8 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.