Voice Controls Survey: Affluent, Trendy Customers Most Likely to Purchase

Voice recognition technology is becoming more prominent in a number of different products, from smartphones to vehicles and beyond. In fact, recent data from Google suggests that up to 20% of mobile queries now come from voice searches, as reported by Search Engine Land. So how many consumers currently own voice controlled products and how many are likely to purchase them in the future? We asked 1,000 respondents about their thoughts on voice controls and how those features might impact their future purchases.

voice controls

Smartphone Voice Controls

In Ask Your Target Market’s latest online survey, 45% of respondents said that they currently own multiple products that have voice control features. And 38% own one such product. More specifically, 96% of those respondents said they own smartphones with voice controls. 26% own vehicles with voice control features. And 15% own AI home assistants.

User Satisfaction

Of those who own voice controlled products, 31% use them every day. 28% said they use them a few times a week. 12% use voice control features a few times per month. 21% use voice control features less often than once a month. And 7% of those who own voice controlled products don’t actually ever use them.

Overall, 63% of those who own voice controlled products said they’ve been at least somewhat satisfied with how they work. 11% said they’ve been unsatisfied with their voice controlled products. And 25% were neutral or undecided.

Future Consumers

Looking forward, 53% of respondents said that they would be at least somewhat likely to purchase products with voice control features within the next two years. And of those consumers, 75% said they plan to purchase smartphones. 47% plan to purchase AI home assistants. And 39% are likely to purchase vehicles with voice control features.

According to Personality Radar, those who own multiple voice control products are trendy, fun-loving consumers who are also well-established in their careers and homes. And those who are likely to buy voice control products in the next two years are affluent, tech-savvy consumers who value quality but also pay attention to growing trends.

Key Takeaways

Within the realm of voice controlled products, the market for smartphones is already fairly saturated. But those consumers do seem likely to continue taking those features into consideration when making their purchases. Vehicle owners, on the other hand, seem less concerned about making sure those features are included in their next purchase. But the market for AI home assistants is one that could see significant growth in the next couple of years. Overall, those who own voice controlled products tend to be fairly satisfied with them. But there’s still some room for improvement. In doing so, it could encourage customers who already own things like smartphones to also purchase other voice controlled products. And when it comes to marketing and advertising, focusing on sites or apps that target affluent individuals could be a beneficial strategy.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: With UK English Siri understands me much better by Karlis Dambrans under CC BY 2.0

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on April 15 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.

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