Daylight Savings Time Survey: About Half Content With System

This weekend, people around the country will have to change the time on their clocks to signal the end of Daylight Savings Time. This means that people will lose an hour of sleep over the weekend, but the sun will be out later in the day. Although originally Daylight Savings Time was created to save on energy costs, it’s unknown what kind of an impact it still has today. How many still like the idea of recognizing Daylight Savings Time?

daylight savings time

Daylight Savings Time

In Ask Your Target Market’s latest survey, 89% of respondents said that they currently live in a state that recognizes Daylight Savings Time. And of those respondents, 44% said they like having Daylight Savings time. And 42% think that DST helps them cut down on energy use throughout that time of the year. It seems that opinions on DST don’t really change depending on if it’s starting or ending, since respondents in an October 2015 survey had similar opinions about it.

Time Change Impact

But aside from energy use, DST can have other impacts. 36% of those who recognize it said that DST has a negative impact on their sleep, while 34% think that it positively impacts their sleep habits. Another 34% said that DST positively impacts their productivity. And 37% said that it positively impacts their mood.

Skipping DST

Of those who do not live in a state that recognizes DST, 24% said they like not having it. 27% dislike it. And 54% were neutral or undecided. 17% think that not having DST helps them save on energy use, while 15% disagreed and 67% were neutral.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Daylight Savings Time… from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on March 9 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.