This past weekend, people in certain states across the country had to set their clocks back an hour, marking the end of Daylight Savings Time. The practice was originally intended to cut down on energy use, as it would allow people to keep their lights off for longer during the day. However, some people have argued that the practice no longer serves much of a practical purpose. So how many people like the idea of Daylight Savings Time? And do they think it achieves its original purpose?
Daylight Savings Time
In Ask Your Target Market’s latest survey, 93% of respondents said they currently live in a state that recognizes Daylight Savings Time. However, if given the choice just 38% of respondents said that their state would recognize Daylight Savings Time. 35% said they would rather their state not recognize Daylight Savings Time. And 27% were neutral or undecided.
Resetting clocks after a time shift can also cause issues for people who have to deal with Daylight Savings Time. Particularly in the spring, a lost hour of sleep can lead to people missing or being late for other engagements. In fact, 17% of respondents said they have forgotten to change their clocks many times after a Daylight Savings Time switch. 37% have forgotten to reset their clocks once or twice after a time shift. And 45% said they have never forgotten to change their clocks.
Getting back to the original purpose behind Daylight Savings Time, how many people feel that the practice helps them reduce their energy use? Just 13% said they definitely think they use less energy because of Daylight Savings Time. 31% think that Daylight Savings Time somewhat decreases energy use. 41% think it doesn’t really decrease energy use much. And 15% don’t think it decreases energy use at all.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on November 2 via AYTM’s online survey panel.