Diet Survey: Dieters Not Likely to Feel Any Healthier

Today is No Diet Day, a day that encourages dieters to take a break and appreciate the bodies they have. While some diets might work well for people, others believe that simply trying to live a healthy lifestyle is a better choice. So how many are currently using official diet plans? And how do they compare to people who just generally try to eat healthier when possible?


Diet Plans

In Ask Your Target Market’s latest survey, just 4% of respondents said they are currently using an official diet plan. 17% said they have tried multiple different plans in the past. 14% have tried just one plan in the past. And 65% have never gone on an official diet.

Weight Watchers is the most popular diet plan among respondents; 46% have tried using it. 38% have used Atkins. 17% have tried the South Beach Diet. 14% have tried Jenny Craig. 9% have used the Zone. 9% have tried Paleo. And 30% have used other plans, such as NutriSystem and Slim Fast.

Diet Success

Of those who have used official diets, 55% have found them to be at least somewhat effective. But just 46% found them to be more effective than just generally trying to eat healthier. And overall, 49% of dieters said they would be likely to try another official plan again at some point in the future.

Those who have used Weight Watchers were 9% more likely to be satisfied with their results and also 9% more likely to be interested in dieting in the future. Atkins users were 2% more likely to find dieting effective and 6% more likely to try more again in the future.

Overall Health

In general, 55% of respondents consider themselves to be healthy. 21% think they are unhealthy. And 24% were neutral. Those who have never dieted were just as likely as dieters to consider themselves at least somewhat healthy, but they were slightly less likely to consider themselves to be very healthy.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Diet from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on May 5 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.