Diets Survey: About Half Satisfied With Diet Results

Today is known as Rid the World of Fad Diets and Gimmicks Day. While there are so many fad diets and ones that might be considered gimmicky, there are also plenty of legitimate diet plans available to people who want to improve their eating habits. So how many people have tried official diet plans and how satisfied are they with the results?



In Ask Your Target Market’s latest survey, just 4% of respondents said that they are currently using an official diet plan. 13% said that they have tried multiple diet plans in the past. 15% have just done one. And 67% said they’ve never officially dieted.

The most popular diet plan, according to respondents, is Weight Watchers. Other popular diets include Atkins, Jenny Craig, Slimfast and the South Beach Diet.

Diet Satisfaction

Overall, 56% of dieters said that they have been at least somewhat satisfied with the diet(s) they’ve used. 51% agreed that official diets are more effective than just generally trying to eat healthier. 59% said that official diets are more likely to make them stay accountable. But 51% said that official diets are also more difficult to stick to.

Future Dieters

Overall, just 21% of overall respondents said they are likely to try an official diet plan at any point in the future. Of those respondents, 67% have already used official diet plans at some point. And 13% are using one now.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Start diet today from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on January 18 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.