DIRECTV and Viacom have been in a financial dispute that recently led to channel blackouts for DIRECTV subscribers. Though many customers don’t want to lose channels, they also do not want to pay more for service. How many customers have been affected by the dispute? And how has it changed their opinions of the two companies?
In Ask Your Target Market’s latest survey, 78% of respondents said they currently have cable or satellite service. 21% of those customers said they would definitely change service providers if some of their favorite channels were dropped. Another 47% of consumers said they would probably change providers if some of their favorite channels were no longer available. 23% said they would probably not change service providers. And just 9% said they would definitely not change providers. Current customers who have been affected by the DIRECTV blackout were more likely to say they would definitely change service providers.
But keeping channel options may not always be possible for those customers who want to save money. 29% of consumers said they would rather lose channels than have to pay extra. Only 4% said they would rather pay extra and keep more channels. And 67% of consumers said it would depend on which channels they were losing.
15% of survey takers said they have been affected by the DIRECTV dispute with Viacom. Of those customers, 19% said the dispute has negatively impacted their opinion of DIRECTV, 30% said it has negatively impacted their opinion of Viacom, and 45% of current customers said the dispute has negatively impacted their opinion of both companies. Only 6% of customers said the dispute has not changed their opinion of either company.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on July 15 via AYTM’s online survey panel.