Dislike Button Survey: Facebook Users Excited About New Feature

According to Mark Zuckerberg, Facebook is working on a new feature that users have been requesting for years – a dislike button. The new feature will roll out to some users for testing soon. But the founder says it is intended for users who want to show empathy or similar emotions, not for bullying or just generally showing dislike for other users. So how many think that a Facebook dislike button is a good idea? And do they think it will be used as intended?

dislike button

Facebook Likes

In Ask Your Target Market’s latest survey, 80% of respondents said they currently have a Facebook account. Of those respondents, 20% said they “like” 10 or more posts on Facebook every day. 12% like 5 to 9 posts a day. 17% like just 1 to 4 posts per day. 25% usually like a few posts per week. 20% of Facebook users said they rarely ever like posts on the platform. And 6% never do.

Facebook Dislikes

But on the other hand, 13% of Facebook users said they usually come across 10 or more posts each day that they wish they could “dislike” to show empathy or similar sentiment to the post’s creator. 13% come across 5 to 9 posts like this per day. 11% said this happens about 1 to 4 times per day. 27% come across a few posts like this per week. Another 27% said they rarely ever see posts they wish they could “dislike” on Facebook. And 9% never come across such posts.

Dislike Button

In general, 68% of Facebook users said they like the idea of Facebook adding a dislike button. Another 68% said they think such a button would allow them to better express certain emotions or feelings to other Facebook users. But it’s not all positive – 58% think that a dislike button could also lead to more bullying or arguments on Facebook.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Dislike Graffiti from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on September 17 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.