Dollar Stores Survey: Americans Becoming More Conscious of Prices

Over the past several years of the recession, discount and dollar stores have thrived as people try to save money any way they can. Now, it remains to be seen whether these stores will continue to do well as the economy recovers. How many people shop at dollar stores on a regular basis? And have their shopping habits changed over the last few years?

dollar store

Dollar Stores

In Ask Your Target Market’s latest survey, 43% of respondents said they shop at dollar stores often. 33% said they sometimes shop at dollar stores. 20% rarely shop at dollar stores. And just 5% said they never shop at dollar stores.

32% of dollar store shoppers said that their use of dollar stores has increased very much over the past 5 years. 31% said their use of dollar stores has somewhat increased over the past 5 years. 32% said they don’t shop at dollar stores any more often than they did 5 years ago. And just 4% said they shop at dollar stores less often now than they did 5 years ago.

Discount Shoppers

In general, 52% of respondents said they definitely consider themselves to be discount shoppers. 34% said they somewhat consider themselves to be discount shoppers. 14% said they are not really discount shoppers. And just 1% said they are not discount shoppers at all. Of those who consider themselves to be discount shoppers, fewer respondents, 49%, said they often shop at dollar stores.

Changing Habits

60% of shoppers said they have definitely become more conscious of prices and discounts over the past 5 years. 30% said they have become somewhat more price conscious during that time period. 9% said they haven’t become more price conscious. And 2% said that they have actually become less conscious of prices and discounts over the past 5 years.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Dollar General Sign, Port Henry, NY from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on August 24 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.