In Texas, a new sort of library has just opened. Traditionally, libraries give patrons access to book, movies, music, and other media. But this new library doesn’t include any actual books. Instead, customers can check out e-books and stripped down e-readers. What do consumers think of the idea of an e-book library? And how many patronize regular libraries often?
In Ask Your Target Market’s latest survey, 18% of respondents said they visit their local library often. 33% said they sometimes go to the library. 29% said they rarely go to the library. And 21% said they never go to the library.
74% of those who go to regular libraries said they check out books there. 29% said they check out movies or music. 29% said they go to the library to use computers. And 9% said they go to their local library for other reasons, such as to do research or make copies.
In general, 25% of respondents said they own an e-reader. And another 19% said they own another type of device that supports e-books. Those who own e-readers or other devices that support e-books were 6% more likely to visit their local library often and 5% more likely to check out books there, as opposed to doing other types of activities.
Overall, just 10% of respondents said they would definitely be interested in using a library that only offers e-books and e-readers instead of regular books. 29% said they would probably be interested in such a library. 34% said they probably wouldn’t be interested. And 28% said they definitely wouldn’t be interested. Those who already own e-readers or similar devices were 21% more likely to show interest in an e-book library service. Those who visit regular libraries were just 4% more likely to show interest in e-book libraries.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on October 8 via AYTM’s online survey panel.