Macmillan Publishers just reached deals with two of the leading e-book subscription services, Oyster and Scribd, meaning Macmillan’s titles will now be available to subscribers. These services are part of a growing trend that’s similar to things like Netflix and Spotify, but for e-books. How many are interested in these e-book subscriptions?
In Ask Your Target Market’s latest survey, 22% said they read every day. 14% said they read a few times per week. 7% read about once per week. 13% just read a few times per month. 21% said they rarely read books. And 23% never do.
So how many of those readers prefer e-books over traditional paper books? 34% of readers said they always read real books over e-books. 28% said they read real books most of the time. 23% read real books and e-books equally. 13% said they read e-books most of the time. And just 3% said they only ever read e-books.
Overall, 41% of respondents said they would be very unlikely to subscribe to an e-book subscription service, where they would pay a monthly fee to access a collection of e-books. Another 26% said they would be unlikely or somewhat unlikely to subscribe. Just 18% said they would be likely to subscribe to an e-book subscription service. And 15% were neutral.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on January 28 via AYTM’s online survey panel.