E-Readers Survey: Tablets Due to Gain More Customers Than E-Readers

With the growing popularity of tablet devices, some consumers have shied away from buying more niche devices such as e-readers. But how much has the e-reader market really been impacted by tablet sales? And how many consumers plan to buy either device within the next year?

e-readers

E-Readers

In Ask Your Target Market’s latest survey, 21% of respondents said that they currently own an e-reader such as Amazon’s Kindle. Another 4% said that they have owned on in the past but they don’t anymore. And 76% said they have never owned an e-reader.

Of those who currently own one, just 7% said they use their e-reader constantly. 34% said they use it every day. 24% said they use their e-reader every few days. 12% said they use it about once per week. 7% said every few weeks. 11% said they rarely use their e-reader. And 4% of e-reader owners said they never use them.

Tablets

On the other hand, 30% of total respondents said they currently own a tablet such as Apple’s iPad. And just 2% said they have owned a tablet in the past but don’t anymore. 68% said that they have never owned a tablet device. Of those who own e-readers, 65% said they also own a tablet.

19% of tablet owners said that they use their devices constantly. 50% said that they use their tablet every day. 15% said they use their tablet every few days. 4% said they use them about once per week. 6% said they use them every few weeks. 5% said they rarely use them. And just 1% of tablet owners said they never use them.

Future Sales

Overall, 30% of respondents said that they will consider buying a tablet within the next year, and just 7% said they will consider buying an e-reader. Another 10% said they will consider buying both devices within the next year. And 54% said they don’t plan to buy either device this year.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: eReader Comparison from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on February 28 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.