Early Holiday Shopping Survey: Most Have Seen Holiday Advertising

It’s the time of year when some Americans begin to get ready for the holiday shopping season. But it seems that stores and companies have begun advertising for sales and gift products earlier and earlier each year. How effective are these early ads, and how many have already begun their holiday shopping?

holiday shopping

Early Holiday Shopping

In Ask Your Target Market’s latest survey, just 4% of respondents said they have completed all of their holiday gift shopping. 9% said they have finished most of it. 5% said they’ve done about half of it. 23% said they’ve done a little bit of their gift shopping. 50% said they haven’t started any of their holiday gift shopping yet. And 11% said they don’t do any holiday gift shopping at all. In an October 2012 survey, 60% hadn’t started their holiday shopping yet, so a few more seem to have done some shopping in between late October and early November this year.

Holiday Advertising

38% of respondents in this year’s survey said they have already noticed many ads for holiday sales and stores. 35% said they’ve noticed just one or two of these ads. And 27% said they haven’t noticed any holiday themed ads yet. Ads were slightly less popular earlier last year, when 48% said they had not noticed any holiday ads in October.

Effective Advertising

So how effective are the ads people have seen this year? Just 17% of shoppers said they think holiday ads that air before Thanksgiving are very effective. 46% said they are somewhat effective. 22% said they are not very effective. And 14% said they are not effective at all.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: San Francisco, California from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on November 6 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.