Some Americans have already begun their holiday gift shopping, and some stores have already begun advertising their holiday sales. But since the election is coming up and candidates and parties are advertising heavily, not as many stores have been able to purchase advertising time. How many consumers have already started their holiday shopping? And how many think that holiday advertisements are effective at this point in the year?
Early Holiday Shopping
In Ask Your Target Market’s latest survey, 60% of Americans said they have not started any of their holiday gift shopping yet. 17% said they have done a little bit of shopping so far. 6% said they have about half of their gift shopping done. 4% said they have finished most of their holiday shopping. And 3% said they are completely finished with their holiday gift shopping for this year. 10% said they don’t do any holiday shopping.
23% of consumers said they have noticed many holiday advertisements for stores or sales so far this season. 29% said they have noticed just one or two of these advertisements. And 48% said they haven’t noticed any holiday advertisements. Those who haven’t started any of their gift shopping yet were 3% less likely to have seen any holiday advertisements this year.
Only 14% said they think holiday ads that air before November are very effective. 46% said they think these ads can be somewhat effective. 28% said they think holiday ads before November are not very effective. And 13% said they don’t think these ads are effective at all.
On the other hand, just 12% said they think political ads are very effective. 48% said they think political ads during election season can be somewhat effective. 27% said they don’t think political ads are very effective. And 14% said they don’t think political ads during election season are effective at all.
Only 8% of consumers said that they would rather see political ads than holiday shopping ads at this point in the year. 61% said that they would rather see early holiday shopping ads than political ads. And 31% said they have no preference between the two.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on October 12 via AYTM’s online survey panel.