Earth Day is quickly approaching. And while most consumers might observe the day by recycling, cleaning outdoor areas or conserving energy, others might patronize green businesses or those having Earth Day related sales. In fact, data from Fact Monster suggests that more and more people are observing Earth Day in various ways every year. So how many consumers are likely to shop Earth Day promotions or sales this year? And how many have done so in years past? We asked 1,000 respondents about their thoughts on Earth Day and their plans for this year’s holiday.
Earth Day Promotions
In Ask Your Target Market’s latest online survey, 17% of respondents said that they’ve made purchases from businesses having Earth Day sales or promotions many times in past years. And 31% have made purchases from businesses having Earth Day sales or promotions once or twice. The most popular businesses mentioned by those respondents include Walmart, Home Depot, Target, Amazon and various local, independent stores and nurseries.
Earth Day Purchases
This year, 53% of respondents said that they’re at least somewhat likely to support eco-friendly businesses as a way of celebrating Earth Day this year. And 55% said that they have specific eco-friendly products in mind that they’re likely to purchase in honor of Earth Day this year. More specifically, 60% of respondents said they would be at least somewhat likely to support businesses in their communities if they had Earth Day related sales or promotions.
According to Personality Radar, those who would be likely to make purchases as part of Earth Day sales or promotions are ambitious and adventurous consumers. They also tend to be fairly health conscious, interested in outdoor activities and lifelong learning opportunities.
Earth Day promotions don’t seem to be super prevalent among consumers. But it’s possible that they could have a positive impact for businesses, especially since they aren’t offered all that often. So businesses that offer eco-friendly or outdoor products could potentially carve out a unique seasonal niche by becoming known for great Earth Day sales or promotions. It seems as though this might be most likely to help businesses that sell things like healthy food or outdoor equipment.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on April 3 via AYTM’s online survey panel.