American consumers spend a lot of money on food and candy over the Easter holiday. And while much of that is spent in stores and enjoyed in homes, there are still a fair amount of consumers that dine out for Easter, according to data from the National Restaurant Association. So how many consumers plan to dine out for Easter this year? And what are the most popular destinations for Easter diners? We asked 1,000 respondents about their Easter plans and their favorite restaurants to patronize for the holiday.
In Ask Your Target Market’s latest online survey, 63% of respondents said that they are at least somewhat likely to celebrate Easter this year. And more specifically, 26% of respondents said that they are at least somewhat likely to go out to a restaurant on Easter or as part of an Easter related celebration this year.
Olive Garden, Red Lobster, Cracker Barrel, Golden Corral, Applebee’s, McDonald’s and Longhorn Steakhouse were some of the most popular restaurants mentioned by respondents who plan on going out to eat for Easter this year. In addition, a fair amount of people plan on going to local or independently owned restaurants in their area instead of large chains. But very few consumers were undecided about their restaurant choices at this point.
According to Personality Radar, those who plan on going to restaurants for Easter this year are practical consumers, but those who tend to be a bit younger than those making other types of Easter purchases. As a result, they are likely to be fairly tech savvy. And they still seem to have some disposable income, but appreciate great deals on a variety of different purchases.
A wide variety of different restaurants could see a boost in business over the Easter holiday this year. Some consumers plan on going to fancy restaurants and others plan on just enjoying fast food. But overall, it seems that diners are interested in a practical way to celebrate the Easter holiday. And since many of them tend to be younger, it might simply be that they don’t have the space or ability to accommodate groups for in-home dining. As a result, restaurants that want to boost their business around the holiday could do well to target younger consumers using online ads, social media posts or even mobile marketing. And calling attention to great deals or festive promotions may be a great way to grab their attention.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on March 28 via AYTM’s online survey panel.