Market Research Industry Veteran Takes the Helm as Executive Vice President of Global Sales
Aytm (Ask Your Target Market), the leading consumer insights platform focused on digitally transforming and accelerating how research teams collect and analyze quantitative market research announced today that research automation veteran, Eileen Rozic has joined its rapidly growing team of market research industry innovators to lead global sales.
In her new role, Eileen will drive the company’s global revenue growth strategy. “Eileen has more than 15 years of market research industry experience partnering with diverse clients to grow their brands and achieve key business objectives via digital transformation, and we’re thrilled to welcome her as the newest member of the aytm family,” said Lev Mazin, Co-founder and CEO at aytm. “We expect Eileen will play a vital role in increasing adoption and usage of the aytm platform across all client categories, and helping the company grow its customer base by refining and optimizing its sales strategy,” added Shanon Adams, Chief Revenue Officer at aytm.
Aytm grew its team by 360% since 2018, now employing 80 remote team members across the globe. The company has been profitable since 2013 and in 2019 the company saw a 2.7x year-over-year increase in top-line revenue – all without the backing of conventional private equity or venture capital.
“I joined aytm because I believe in not only its platform but also its people,” said Rozic. Both the team and technology are incredibly customer-centric. Aytm’s easy-to-use insights platform and integrated proprietary panel is backed by a responsive team of research professionals that are there when you need them. I couldn’t be more excited to join aytm as the company celebrates 10 years of success, and we look forward to an amazing new decade of growth and profitability.”
Before joining aytm, Eileen served in business development, management, and strategic consulting positions at various research, PR and SaaS technology companies. Most recently, Eileen helped manage key customers and build both the sales and client success teams at Zappi.
Aytm is a Consumer Insights Automation solution and the secret weapon that drives agile innovation for some of the largest consumer brands, advertising agencies and marketing consultancies in the world. Researchers are empowered to conduct sophisticated research with a click of a button from a powerful but easy-to-use interface – cutting down the time to insights from days or weeks to hours. To date, aytm has powered millions of surveys, providing access to insights from more than 60 million consumers across 33 countries in 16 languages. To learn more about aytm and its innovative research platform, please visit www.aytm.com.