Electric Cars Survey: Price Biggest Reason for Not Buying

A handful of states have agreed to focus on increasing the number of electric cars on the road with a few different initiatives. The goal is to increase the number of charging stations and financial incentives to remove some of the roadblocks that are currently prohibiting some Americans from buying electric cars. So how many would be interested in buying electric vehicles if the initiatives are successful?

electric cars

Gauging Interest

In Ask Your Target Market’s latest survey, just 2% said they currently own an electric vehicle. That number hasn’t changed much since a March 2012 survey, when just 1% of respondents owned an electric vehicle.

However, interest in such vehicles may have increased since that time. 18% of respondents said they are definitely interested in owning an electric vehicle. 34% said they are somewhat interested. 26% said they are not really interested. And 21% said they are not interested at all.


Of those who do not own an electric vehicle, 57% said that it has to do with price. The second most popular response people gave for not owning an electric vehicle was that it would be inconvenient because there are not enough charging stations around. 21% said they don’t feel that the technology is advanced enough yet. 19% said they’ve just never considered it. 12% said they don’t own a vehicle at all. 12% said they have safety concerns. And another 11% said there aren’t enough different options available.

Since charging stations and expenses were major concerns for many Americans, it would make sense that the new incentives from states might make an impact on ownership. 30% of respondents who don’t own an electric vehicle said they would be much more likely to buy one if there were more charging stations and financial incentive. 42% said they would be somewhat more likely to buy an electric vehicle. And 28% said they wouldn’t be any more likely to buy one.

Electric Future

In general, 22% of respondents said they definitely think there will be a significant increase in electric vehicles over the next 5 years. 46% think there will probably be a significant increase. 26% think there probably won’t be. And just 7% think there definitely won’t be a significant increase in electric vehicle ownership within the next 5 years.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Electric Cars at NAIAS 2013 from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on October 26 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.