Email Updates Survey: Very Few Read All Email Updates From Brands

Gmail recently announced a new feature that can automatically sort certain emails from brands, newsletters, and similar lists. Many Americans receive such emails on a daily basis, so a feature that separates them from emails that were sent by individuals could prove to be useful. How many have shown interest in such a feature?

email updates

Email Updates

In Ask Your Target Market’s latest survey, 26% of respondents said that they check their email at least 10 times per day. 19% said they check their email at least 5 times per day. 36% said they check it a few times per day. 12% said they check it about once per day. 5% said they check their email at least once per week. 1% said they rarely check their email. And 2% said they never do.

Brand Emails

8% of email users said that all of their emails come from businesses and brands rather than individuals. 44% said that most of the emails they receive are from brands and mailing lists. 21% said that half of their emails come from brands and the other half come from individuals. 19% said that most of their emails come from individuals. And just 7% said that they don’t receive any email updates from brands.

Only 5% of those who receive email updates from brands said that they always read them. 19% said that they read most of the email updates they receive from brands. 34% said they read about half of them. 35% said they rarely read email updates from brands. And 7% said they never read them.

Gmail Feature

As far as the new feature is concerned, 34% of email users said that they would definitely like for such email updates to be automatically sorted. 36% said they would probably be interested in such a feature. 25% said they would probably not be interested in the new gmail feature. And just 4% said they definitely aren’t interested.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Gmail “Preview (Dense)” Theme from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on June 3 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.