Emoji Survey: Users Want New Rolling Eye Face Most

This article featured in: Clicks & Conversions Daily 4 Feb 2015

Taco Bell recently started a petition to add a taco emoji to the list of special characters that some people use to express emotion or add interest to their text or social media conversations. It might not seem like a very important cause, but those who use emoji in their everyday texting and/or social media conversations have been trying to get a variety of new emojis added to the list for years. So how prevalent are these special characters? And which new ones would people like to see added?


Emoji Users

In Ask Your Target Market’s latest survey, 14% of respondents said they use emoji often when texting or using social media. 23% said they sometimes use emoji. 12% rarely use them. And 51% have never used them. Respondents under 35 were 26% more likely to use emoji. And those with a household income over $75,000 were 9% more likely to use them.

Current Emoji

There are currently plenty of emoji to choose from, potentially even too many. In fact, just 12% of users said they’ve used all of the characters that are currently available at some point. 21% said they’ve used most of the emojis that are currently available. 16% have used about half of them. 18% have used less than half of them. And 32% said they’ve used very few of them.

And on a regular basis, people use even fewer of the special characters. 58% of emoji users said they use 5 or fewer characters on a regular basis. 21% said they regularly use between 6 and 10 emojis. 11% use between 11 and 20. 8% use between 21 and 50 emojis. And just 2% regularly use more than 50 emojis.

New Emoji

Of the new characters that people have brought up, there are a few stand-outs. Most importantly, people seem to want a taco and a rolling eye face. In fact, 49% of respondents rated a new rolling eye face as their top pick for a new emoji. And 19% chose taco as their first pick. Cheese and zipper-mouth face were next in line, followed by a robot and a trash can. A unicorn face was rated least important of the potential emojis listed.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Eustace Emoji Cropped from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on February 2 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.