Earlier this month, iPhone users got some surprise additions along with the latest iOS update – new emoji characters. The new group features a set of more diverse characters, along with a few others like new flags. Many people have praised Apple for adding the more diverse assortment of characters, so that people of different backgrounds can choose from emojis that might actually sort of look like them. How important do people think this type of diversity is? And what sorts of emoji characters are they hoping for with the next update?
In Ask Your Target Market’s latest survey, 32% of iPhone owners said they often use emoji in their text conversations or social media posts. Another 40% said they use emoji sometimes. 15% rarely use them. And 13% never do.
Of those who have used emoji, 50% said they are more likely to use emoji characters that look at least somewhat like them (when such characters are available). 22% said they are unlikely to use characters that look like them. And 28% were neutral.
So far, just 44% of iPhone users said they’ve downloaded the latest iOS update that includes the new emoji characters. Overall, 62% of those users said they have a positive opinion of the new emoji update. Just 10% do not like the latest emoji update. And 27% are neutral about it at this point.
As far as diversity is concerned, 55% of respondents think it’s important for Apple to include diverse characters in its emoji selection. Just 21% do not think it’s important for emoji characters to be diverse. And 24% are neutral.
Even though most are happy with the new update, there are still a few different emojis people are hoping for in future updates. Some suggestions included more sports characters and items like hockey pucks, more holiday items, sign language symbols, new animals, tacos and birthday candles.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on April 15 via AYTM’s online survey panel.