Employee Feedback Surveys Can Yield Insights that Fall to the Bottom Line

When considering a target market for your survey project, the obvious choice is your customers or prospects, but there’s a group that’s often overlooked that might be very beneficial to your company – your own employees.

Employee feedback can garner valuable insights from people who know your company inside and out. It can also help to boost morale by showing your employees that you are listening to their wants, concerns, and ideas.

employee feedback

Improving Productivity

What can you learn from surveying employees? Well, anything really.

  • Do they have any ideas for new product lines?
  • How satisfied are they with company-wide communication?
  • Can they suggest a more efficient way to run day-to-day tasks?
  • How Satisfied are they with their jobs?

Employee feedback surveys are different than customer surveys, but they still work toward accomplishing one common goal: improving your company. Your market research efforts among customers may be successful, but if your company is being run inefficiently then you’re still being held back. Asking employees for their ideas and feedback can help you come up with creative solutions to problems you may not have even realized you had.

Channeling Customers

Many of your employees speak to customers more often than you might, so their feedback can actually serve as a channel from your customers as well. Especially if you have a sales or customer service team, your employees probably speak to customers on a daily basis, so they’ll be able to tell you what issues arise most often, what sales pitches customers respond to best, and ways your company might improve its service.

Of course speaking to your customers directly is important as well, but during a survey some customers might forget specific instances where they were very unhappy or very happy with your products or services. In those instances, they might have spoken with someone from customer service, who will remember common complaints and praises from customers.

Follow Through

If you do an employee feedback survey, there is one key thing that must happen afterward. You must follow up in some way. Doing a survey is a great way to show employees that you care about what they have to say, but if you don’t read the surveys and act on their feedback, then they will know you were not actually listening to them. Employees have more vested in your company than customers do, and lack of follow-through can decrease morale significantly. Be genuine when asking employees for their opinions and ideas, instead of just trying to put on a show. If you really care about employee feedback, then following through should come naturally once your research is completed.

Photo Credit: Employee Meeting 6 from Flickr

ABOUT THE AUTHOR: Lev Mazin, Co-founder & CEO
Lev is the CEO and Co-founder of AYTM.com - Ask Your Target Market, the leading innovator in DIY online market research. Having a graphic design background, Lev is an expert in UI/UX with over 15 years of experience. Prior to AYTM, Lev worked with such clients as Oracle, Tiffany & Co, Maserati, Harry Winston, Whole Foods Market, and Jamba Juice helping them build their brands and multimedia/web applications.