IIeX 2019

In this session, you will learn about the realities of adopting automation technology in its many forms and how we must evolve to truly deliver on the promise of fast, easy and affordable sophisticated research. We also unveil for the first time ever, a totally new approach to research technology that delivers on this promise.


Unboxing Research Automation

Date: Wednesday, Apr. 24th, 2019
Speaker:
Lev Mazin
CEO & Co-Founder
aytm

Panel Session:
Reality Check – Self-Service Research in Action

In this session you will get real world practical advice from leaders in research charged with implementing self-service and research automation technology at some of the largest consumer brands in the world. Gain insight into the reality of self service + flexible service that has allowed major research organizations to make the move. Learn how they have integrated new research automation tools successfully into their ecosystem including how they selected vendors, “sold” the idea to procurement, overcame training and adoption challenges and were able to save money without sacrificing quality insights. Get a view into how automation has changed the way they approach research, resourcing and analysis.

Date: Thursday, Apr. 25th, 2019
Moderator:
Shanon Adams
Chief Operating Officer
aytm

Panelists:
Heather Carrasco – Director, Research Operations
The Walt Disney Studios
Tia Maurer – Sr. Scientist, Product Research Testing Group
Proctor & Gamble
Kristin Carrillo – Sr. Consumer Insights Manager
Del Monte Foods, Inc.



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