In this session you’ll gain insight into the realities of moving to self-service tools from a leader in research charged with implementing AYTM’s automation technology at the Boston Beer Company.
Using Automation Tools to Create Simplicity in a Time of Complexity
There’s a well-known challenge in the insights industry, for researchers, marketers and brands to continue to tap into self-service automation tools to capture customer insights faster and with smaller budgets. However, in a world focused on speed, the value of using automation tools to gain access to pre-research data that can be used to guide stakeholders, manage internal teams and set guidelines that support the next round of testing is often overlooked.
Top Three Key Takeaways
- Discover how access to insights in 24 hours or less has helped grow the partnership with key stakeholders and internal teams.
- Hear about the importance of using technology to eliminate the gated market research process that often destroys innovation.
- Gain practical advice in overcoming training and adoption challenges, and get a view into how automation has changed the way they approach research, resourcing and analysis.
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