The Consumer Insights industry is facing a time of considerable uncertainty. Many clients and suppliers are questioning whether they should hit pause on their research plans. In this session, you will hear about the short-term need to pivot from long-term strategic research and move toward in-context, in the moment research.
In the Moment Research: Turning Uncertainty into Confidence
This strategic shift is vital for insights professionals to maintain a pulse on what consumers are currently feeling, recognize new behaviors, and track trends in the new normal.
- Learn the importance of having actionable insights, including data visualizations and storytelling capabilities, to help guide conversations with stakeholders.
- Hear about the results from aytm’s research on changing consumer behaviors and preferences and how you can use them to inform your research projects.
- Receive practical advice on how to conduct research today that powers your organization’s growth tomorrow.
Date: Wednesday, Apr. 29th, 2020
Eileen Rozic – EVP of Global Sales
Stephanie Vance – VP of Research
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