Facebook Ad Network Survey: People More Likely to Click Google Ads Than Facebook Ads

There have been rumors recently that social networking giant Facebook might launch a network of ads on third party sites similar to Google’s AdSense. Though nothing has been confirmed, such a move might help to increase the reach of Facebook’s advertising options. But would Americans respond well to a Facebook ad network? And how likely are they to click on Facebook ads as opposed to Google ads and other online ads?

facebook ads

Facebook Advertising Options

In Ask Your Target Market’s latest survey, 6% of respondents said they are very likely to click on traditional Facebook ads. Another 21% said they are somewhat likely to click on Facebook ads. 25% said they are not very likely to click on Facebook ads. And 30% said they don’t ever click on Facebook ads. Another 18% said they don’t use Facebook at all.

Facebook is currently testing some new advertising features with third party apps on mobile devices, so that could be the first step in creating a Facebook ad network. But only 4% of consumers said they are very likely to click on mobile ads. 10% said they are somewhat likely. 17% said they are not very likely to click on mobile ads. 29% said they don’t ever click on mobile ads. Another 29% said they don’t ever even encounter ads on their phone or mobile device. And 12% said they don’t have a cell phone or mobile device.

Other Online Ads

So are some consumers more likely to click on ads when they’re not on social networking sites or mobile apps? 7% of consumers said they are very likely to click on Google ads. 26% said they are somewhat likely to do so. 37% said they are not very likely to click on Google ads. And 31% said they never click on Google ads.

5% said they often click on other types of online advertising. 30% said they are somewhat likely to click on other online ads. 36% said they are not very likely to do so. And 29% said that they don’t ever click on other types of online advertising. Those who don’t ever click on these ads were far less likely to click on Facebook ads, Google ads, and mobile ads as well.

Ad Targeting

One thing Facebook advertising is known for is its interest targeting because of all the data it can collect through your use of the site. And that might be useful according to many Americans. 15% of consumers said they are much more likely to click on an ad if it’s targeted to their interests or internet history. Another 42% said they are somewhat more likely to click on ads if this is the case. 30% said targeting doesn’t impact them. And 14% said they are less likely to click on ads that are targeted to their interests.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: facebook-advertising from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on September 19 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.