Facebook Advertising Survey: Ads Might Be Losing Impact With Users

Social media giant Facebook is changing up its advertising options a bit, with fewer different types of ads but more stats and similar offerings for businesses. It’s been a popular place for businesses to advertise for years, but have opinions about the ads on Facebook changed at all? What do users think about the ad offerings?

facebook advertising

Quantity

In Ask Your Target Market’s latest survey, 36% of respondents said they think there are too many ads on Facebook. Just 2% said they don’t think there are enough. 35% said they are okay with the amount of advertising on Facebook. And 27% said they don’t pay attention to the ads anyway.

Effectiveness

Overall, just 10% of respondents think that Facebook advertising is very effective. 41% said they think it can be somewhat effective. 37% said they don’t think it is very effective. And 12% don’t think Facebook advertising is effective at all. In a March 2012 survey, 29% of Facebook users said they thought Facebook advertising could be very effective.

More specifically, just 3% said they click on Facebook ads often. 20% said they sometimes click on Facebook ads. 37% rarely do, and 40% said they never do. In the March 2012 survey, the same amount of respondents, 3%, said they clicked ads often, and 21% said they sometimes clicked ads on Facebook.

Relevance

Of course, relevance could have something to do with people’s decisions to click or pay attention to ads on Facebook. However, just 5% said they think the ads on Facebook are definitely relevant to their interests. 37% said they are somewhat relevant. 30% said they are not really relevant. 15% said they are not relevant at all. And 13% were unsure. In the March 2012 survey, 7% said they thought Facebook ads were relevant to their interests, and 43% said they were somewhat relevant.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Facebook Advertising Panel at Affiliate Summit West 2010 from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on June 27 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.