General Motors recently pulled their advertising from Facebook, causing some concern among potential Facebook investors. Though many companies think Facebook can be an effective platform for advertising, others worry that GM might be the first of many companies to pull their advertising from the social networking site. Do American consumers think that Facebook advertising is effective? And what do they think about GM’s decision?
In Ask Your Target Market’s latest survey, 29% of respondents said they believe Facebook is a very effective platform for advertising. 37% said they think Facebook advertising can be somewhat effective. 13% said they don’t think Facebook advertising is very effective. Only 5% said they don’t think Facebook advertising can be effective at all.
Although many Americans agreed that Facebook ads can be effective, only 3% said the click such ads often. 21% said they do so sometimes. 20% said they have clicked ads once or twice. 43% said they never click Facebook ads. And the remaining 13% don’t use Facebook at all.
7% of Facebook users said they feel the ads they come across on Facebook are very relevant to their interests. 43% said they think Facebook ads are somewhat relevant to their interests. 20% said they don’t think these ads are very relevant to their interests. And just 10% said Facebook ads are not relevant to their interests at all. 20% said they never notice ads on Facebook.
21% of survey takers said they believe GM’s decision to pull their advertising from Facebook was the right one. 23% said they believe it was the wrong decision. And 57% had no opinion.
26% said they expect to see more companies pulling their advertising from Facebook in the coming months. 17% said they don’t think that will happen. And 57% were unsure.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on May 23 via AYTM’s online survey panel.