Facebook at Work Survey: New Platform Could Impact Usage

Rumors are circulating about a new Facebook offering called “Facebook at Work.” The product would include features like newsfeeds, groups, chat, and document collaboration, along with individual profiles that are completely separate from personal Facebook accounts. This would put Facebook in direct competition with collaboration solutions like Google Drive and LinkedIn. But how many are interested in using Facebook at Work? And how many currently use the social network at their place of business?

facebook at work

Facebook in Workplaces

In Ask Your Target Market’s latest survey, 13% of workers said that they often use Facebook at their workplace. 22% said they sometimes use Facebook at work. 16% rarely use it. And 48% never do.

70% of those who use Facebook at work said that their coworkers also use the social network at least sometimes. And 45% of them also said that Facebook makes them less productive at work. In fact, 46% said that their employer does not want their employees to use Facebook while on work time. However, 44% of those who have used Facebook at work said they’ve done so specifically for work purposes.

Collaboration Solutions

Aside from Facebook, 30% of respondents said that they use LinkedIn to keep in touch with colleagues and professional acquaintances. 25% use Google Drive. 4% use Salesforce. And 36% use other workplace collaboration solutions.

Facebook at Work

In general, people don’t seem to be lining up to use Facebook at work. In fact, 34% said they would be very unlikely to use it. 19% said they would be unlikely to use it. 27% were neutral or unsure. And 21% said they would be likely to use Facebook at Work. Those who already use traditional Facebook at their workplace were 14% more likely to be interested in the new offering.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: The real impact of social networking while at work from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on November 24 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.