Facebook Brand Pages Survey: More Visit Facebook Pages, Value Official Websites

More and more Americans have begun using Facebook to connect with their favorite companies and brands. A recent study by Lab42 revealed how many Facebook users feel about brand pages vs. company websites. About half actually said that they prefer Facebook pages to official websites. But how many people interact with Facebook brand pages? And how does that use compare to their use of company websites?

facebook brand page

Facebook Pages

In Ask Your Target Market’s latest survey, just 27% of Facebook users said they don’t like any Facebook brand pages. 20% said they like just one or two pages. 22% said they like fewer than ten pages. 15% said they like between ten and twenty pages. And 16% said they like more than twenty Facebook brand pages.

Page Visitation

Of those who like at least one brand on Facebook, 28% said they read or interact with the posts from these pages every day. 17% said they interact with brands on Facebook every few days. 14% said they interact with brands about once a week. 8% said every few weeks. 4% said about once a month. 26% said they rarely ever interact with brands or read their posts on Facebook. And just 4% of those who like brands on Facebook said they never interact with them.

And on the other hand, just 9% said they visit the official websites of their favorite brands daily. 10% said they visit company websites every few days. Another 10% said about once a week. 11% said they visit company websites every few weeks. 7% visit company websites about once a month. 39% said they rarely visit company websites. And 14% said they never visit the official websites of their favorite companies or brands.

Webpage Use

But when asked flat out which they considered more useful, 44% of Facebook users said they value a company’s official website more than its Facebook page. And 20% said they think a company’s Facebook page is more useful than its official website. 36% said they think the two are equally useful. Of those who like at least ten brands on Facebook, 34% said they value Facebook pages more than websites, and 40% said they value company websites more than Facebook pages.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: facebook from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on September 26 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.