Facebook unveiled some new rules for games this week. Facebook games, which have gained massive popularity in recent years, must now reveal any in-app charges and won’t be able to give players bonuses or points for “liking” the game’s page. So just how popular are Facebook games? And have users increased over the past year?
In Ask Your Target Market’s latest survey, 42% of respondents said they use Facebook multiple times per day. 16% said they use Facebook just about once per day. 14% check Facebook at least once per week 13% of respondents said they rarely use Facebook. And 16% said they never use Facebook.
More specifically, 19% of Facebook users said they often play games on the site. 18% said they sometimes play Facebook games. 25% said they rarely play Facebook games. And 38% said they never do. Those numbers haven’t changed much since a July 2013 survey, when 18% of Facebook users said they played games often and 26% said they sometimes played games.
39% of Facebook gamers said they just play 1 game on the site. 25% said they play 2 Facebook games. 14% play 3 different games on Facebook. 6% play 4 different games. And 16% play 5 or more Facebook games.
Looking forward, 12% of overall respondents said they are very interested in finding new games to play on Facebook. 23% said they are somewhat interested in finding new Facebook games. 21% said they are not very interested in finding new Facebook games. And 44% said they are not interested in Facebook games at all. Interest in Facebook games seems to be increasing very slightly as well. In the July 2013 survey, 14% of respondents said they were very interested in finding new Facebook games to play. And 23% said they were somewhat interested.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on August 13 via AYTM’s online survey panel.